Road to Legacy
Tourism with impact. A future with a meaning.
© Nunes/iStock
Hamburg is rethinking tourism with a clear goal in mind: events and travel should not only attract visitors, but also enrich the city in the long term. ‘Impact & Legacy’ are terms used to describe this long-term, positive effect that goes beyond the actual event. It is about more than CO₂ compensation – it is about making concrete contributions to the quality of life in the local area, social cohesion and economic security for the future. The HCB sees itself as a facilitator: as Hamburg’s representative with a stance that actively seeks to bring together event organisers, local stakeholders and urban goals.
How does Hamburg make an impact?
We create conditions that enable real impact. On request, we work with event organisers to identify topics relevant to Hamburg – from education and health to social engagement – and bring in suitable local partners. In this way, events become drivers not only for exchange, further development and knowledge transfer, but also for innovation, participation and sustainable development.
Successful examples from other destinations show the range of possibilities: congress-related health checks, training programmes for social inclusion and fundraising campaigns for local initiatives are just some of the formats that have emerged from MICE events.
Our goal
Hamburg wants to be one of Europe’s leading sustainable cities. Impact and legacy are effective levers for this, especially in the MICE sector. Whether organisers, partner companies or guests – together we contribute to a liveable destination.
Corporate Social Responsibility
Corporate social responsibility (CSR) is more than just a trend – it is an effective tool for demonstrating social responsibility, strengthening your company’s image and retaining employees and customers in the long term. Those who get involved reap the benefits: greater visibility, trust and relevance.
Hamburg offers ideal conditions for meaningful engagement. With our catalogue of ideas, we help you to link your CSR activities specifically to local needs – whether through cooperation with social initiatives, educational projects, health promotion or sustainability in urban areas.
CSR ideas for your events
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Any questions?
Michaela Flint
Project Manager Sustainability MICE
© Ecotree
Sustainability that takes root
Together with EcoTree, the HCB brings climate protection to where it matters most: nature. The concept is as simple as it is effective – companies can invest in local nature projects or get involved on site, thereby making a visible contribution to environmental protection and species conservation.
Whether it’s restoring moors, reforesting forests or promoting biodiversity, EcoTree offers transparent, scientifically supported solutions with tangible results – including monitoring, certificates and on-site visits.
Particularly relevant for event organisers: MICE planners can link their commitment directly to Hamburg, e.g. through moorland sponsorships per guest. In this way, every event becomes part of a long-term impact – for the climate, water and biodiversity.
Concrete impact – for your event, for our environment.
© Lena Steinke
Surfing for social change
Salzwasser e.V. combines a passion for the ocean with social engagement. The non-profit association from northern Germany initiates educational projects, environmental campaigns and social programmes – always with the aim of bringing about positive change in society and nature.
Whether it’s coastal clean-ups, empowerment workshops for young people or inclusive surfing opportunities, Salzwasser e.V. makes a real impact – in the water and beyond.
For event planners in Hamburg, there is a wide range of opportunities for cooperation to bring CSR to life and credibly anchor sustainability.
A project with attitude. And wavelength.