There is so much more packed into Hamburg than you might think. Discover the diverse opportunities of one of Europe’s most exciting meetings destinations.

Discover Hamburg

Be inspired and learn more about the City of Hamburg, events and meeting facilities in the Hamburg Metropolitan Region, as well as innovative economic clusters.

Plan your event

Take advantage of our free consulting and advisory services. Your contact persons for associations, agencies, companies and public events can be found here.

Who we are

We connect people. In our role as Hamburg’s official, non-partisan marketing agency we are the first port of call for anyone wishing to host an event in Hamburg.

HCB – The Company

We operate at the interface of tourism and business development. We focus on marketing the Hamburg Metropolitan Region as a premium event location.


Our network of regional service providers, cluster initiatives and public authorities is at your disposal. We can establish relevant contacts and assist you e.g. in terms of location scouting and conference bidding.

Event marketing

We focus on image-enhancing events such as the Hamburg Cruise Days festival. Our objective is to strengthen Hamburg as a brand through superior orchestration and strong imagery.

Strategy & Communications

We are the point of contact for the HCB’s partner programme, market surveys and media enquiries, and we serve as an internal interface for all of our business units.

Hamburg MICE brochure

Cosmopolitan and vibrant, yet smart and eco-minded: Welcome to Hamburg.

Service providers in focus

Let Hamburg convince you!

Hamburg MICE brochure

for chinese meeting planner.

Hamburg Meeting Guide

Get a copy of the Hamburg Meeting Guide, available as a PDF or as a hard copy.

Hamburg’s hotels – just as multifaceted and cosmopolitan as the city itself

With Karin, Florian and Saskia, discover the latest highlights of the Hamburg hotel scene!

Hold a conference in Hamburg’s historic Speicherstadt

Join Karin, Florian and Saskia for a stroll through the warehouse district! Discover intriguing spots and a colourful spread of entertainments! World-class hosts await you with exquisite comforts and the finest tastes of everything from tea and coffee through gin and rum all the way to cocoa and chocolate.

Hamburg provides magnetic stage for the 2017 OMR Festival

The name of the event kind of says it all – Online Marketing Rock Stars Festival Hamburg (aka OMR) … cool.

Business news from the Hamburg Metropolitan Region

Photos: Geheimtipp* (2), Andreas Vallbracht*, DoubleVision*, Christian Spahrbier* (2) | *