There is so much more packed into Hamburg than you might think. Discover the diverse opportunities of one of Europe’s most exciting meetings destinations.

Discover Hamburg

Be inspired and learn more about the City of Hamburg, events and meeting facilities in the Hamburg Metropolitan Region, as well as innovative economic clusters.

Plan your event

Take advantage of our free consulting and advisory services. Your contact persons for associations, agencies and companies can be found here.

Who we are

We connect people. In our role as Hamburg’s official, non-partisan marketing agency we are the first port of call for anyone wishing to host an event in Hamburg.


Here you will find important Information for travelling to Hamburg.

Currently opened hotels

Here you find an overview of open hotels in Hamburg

HCB – The Company

We operate at the interface of tourism and business development. We focus on marketing the Hamburg Metropolitan Region as a premium event location.


Our network of regional service providers, cluster initiatives and public authorities is at your disposal. We can establish relevant contacts and assist you e.g. in terms of location scouting and conference bidding.

Strategy & Communications

We are the point of contact for the HCB’s partner programme, market surveys and media enquiries, and we serve as an internal interface for all of our business units.

Hamburg MICE brochure

Cosmopolitan and vibrant, yet smart and eco-minded: Welcome to Hamburg.

Service providers in focus

Let Hamburg convince you!

Hamburg MICE brochure

for chinese meeting planner.

MICE Booking

Find your service provider here.

Maritime, urban and full of surprises – Captivating conference and event locations in the port of Hamburg

It’s best to begin a new year with a new set of exciting outlooks. That’s why today we – Karin, Florian, and Saskia – are inviting you on a tour of the high-contrast port of Hamburg with a heartfelt “Ahoy 2020!”

Hamburg – a Center of the international media industry

This September journalists, editors and publishers from around the world gathered in Germany’s second largest city for two major industry events. The INMA Media Innovation Week and the Global Investigative Journalism Conference were attracting nearly 2,000 delegates – further cementing the city’s reputation as a media hub for the industry.

Two major medical events – united by collaboration

Collaboration and connecting the community were the objectives of two global medical events held recently in Hamburg. Hamburg Messe hosted the European Society for Vascular Surgery’s Annual Meeting from 24-27 September and BIO-Europe from 11 – 13 November 2019.

Marketing meets music

Global trade events converge along Hamburg’s famous Reeperbahn district. Parallel to Europe’s largest club festival, the NEXT conference focus on key digital trends in design, marketing and product development.

Business news from the Hamburg Metropolitan Region

The senate in Hamburg is holding the Innovation in Digital Equality Award (IDEA) 2020 to promote equality in the digital world and to highlight positive...... weiterlesen
Veröffentlicht am: 29. May 2020
von p.bugler
Creative professionals and SMEs have until the deadline of June 4, 2020 to submit their applications for Emergency Lab #2 to be held from June...... weiterlesen
Veröffentlicht am: 29. May 2020
von p.bugler
The corona pandemic continues to dominate global economic, political and social life and is having repercussions for the Otto Group, Alexander Birken, CEO, told reporters...... weiterlesen
Veröffentlicht am: 28. May 2020
von p.bugler
Most cinemas, outdoor swimming pools and gyms across Hamburg can reopen from Tuesday (May 26, 2020) provided certain conditions are met, after the senate agreed...... weiterlesen
Veröffentlicht am: 28. May 2020
von p.bugler
Photos: Geheimtipp* (2), Andreas Vallbracht*, DoubleVision*, Christian Spahrbier* (2) | *