There is so much more packed into Hamburg than you might think. Discover the diverse opportunities of one of Europe’s most exciting meetings destinations.

Discover Hamburg

Be inspired and learn more about the City of Hamburg, events and meeting facilities in the Hamburg Metropolitan Region, as well as innovative economic clusters.

Plan your event

Take advantage of our free consulting and advisory services. Your contact persons for associations, agencies and companies can be found here.

Who we are

We connect people. In our role as Hamburg’s official, non-partisan marketing agency we are the first port of call for anyone wishing to host an event in Hamburg.

HCB – The Company

We operate at the interface of tourism and business development. We focus on marketing the Hamburg Metropolitan Region as a premium event location.


Our network of regional service providers, cluster initiatives and public authorities is at your disposal. We can establish relevant contacts and assist you e.g. in terms of location scouting and conference bidding.

Strategy & Communications

We are the point of contact for the HCB’s partner programme, market surveys and media enquiries, and we serve as an internal interface for all of our business units.

Hamburg MICE brochure

Cosmopolitan and vibrant, yet smart and eco-minded: Welcome to Hamburg.

Service providers in focus

Let Hamburg convince you!

Hamburg MICE brochure

for chinese meeting planner.

MICE Booking

Find your service provider here.

Hamburg hosts high flying innovators at global aviation show

Aircraft Interiors Expo is the world’s leading event for airlines and the supply chain to source the latest innovations and technologies taking place every year in Hamburg. Celebrating its 20th anniversary the AIX shows the growing importance of aircraft interiors. Hamburg has earned international recognition in the aviation community. A highlight for years: The Crystal Cabin Award by Hamburg’s own aviation cluster

Hamburg – Gateway to the world of tomorrow

Anyone who’s been out on the town in Hamburg with Florian, Saskia, and Karin knows that there’s a lot to discover here. As MICE ambassadors for Hamburg and its metropolitan area, we’ll show you hotspots not to be found in any other city.

A venue match made in Heaven … auditorium acoustics experts meet at Hamburg’s acclaimed Elbphilharmonie

When the Institute of Acoustics in the UK selects a conference venue for their sound-savvy attendees they want to make a choice that’s truly “music” to the ears and brains of their delegates and industry leaders.

Hamburg’s hotels – just as multifaceted and cosmopolitan as the city itself

With Karin, Florian and Saskia, discover the latest highlights of the Hamburg hotel scene!

Business news from the Hamburg Metropolitan Region

Photos: Geheimtipp* (2), Andreas Vallbracht*, DoubleVision*, Christian Spahrbier* (2) | *