There is so much more packed into Hamburg than you might think. Discover the diverse opportunities of one of Europe’s most exciting meetings destinations.

Discover Hamburg

Be inspired and learn more about the City of Hamburg, events and meeting facilities in the Hamburg Metropolitan Region, as well as innovative economic clusters.

Plan your event

Take advantage of our free consulting and advisory services. Your contact persons for associations, agencies and companies can be found here.

Who we are

We connect people. In our role as Hamburg’s official, non-partisan marketing agency we are the first port of call for anyone wishing to host an event in Hamburg.

HCB – The Company

We operate at the interface of tourism and business development. We focus on marketing the Hamburg Metropolitan Region as a premium event location.


Our network of regional service providers, cluster initiatives and public authorities is at your disposal. We can establish relevant contacts and assist you e.g. in terms of location scouting and conference bidding.

Strategy & Communications

We are the point of contact for the HCB’s partner programme, market surveys and media enquiries, and we serve as an internal interface for all of our business units.

Hamburg MICE brochure

Cosmopolitan and vibrant, yet smart and eco-minded: Welcome to Hamburg.

Service providers in focus

Let Hamburg convince you!

Hamburg MICE brochure

for chinese meeting planner.

MICE Booking

Find your service provider here.

Prime locations along the Elbe for successful meetings in Hamburg

Out and about with Saskia, Karin, and Florian at upscale buildings, elegant parks and hip beaches

Marketing meets music

Global trade events converge along Hamburg’s famous Reeperbahn district. Parallel to Europe’s largest club festival, the NEXT conference focus on key digital trends in design, marketing and product development.

Rotary International Convention Inspires 26,000 Humanitarians in Hamburg

Hamburg hosted Rotary International Convention with 26.000 attendees from 170 different countries in what was the largest congress in the history of the Hamburg’s Trade Fair. The Convention created an overwhelming atmosphere in the Hanseatic city in bringing people together and inspiring to help improve lives! A true large-scale but successful Convention in Hamburg!

Hamburg hosts high flying innovators at global aviation show

Aircraft Interiors Expo is the world’s leading event for airlines and the supply chain to source the latest innovations and technologies taking place every year in Hamburg. Celebrating its 20th anniversary the AIX shows the growing importance of aircraft interiors. Hamburg has earned international recognition in the aviation community. A highlight for years: The Crystal Cabin Award by Hamburg’s own aviation cluster

Business news from the Hamburg Metropolitan Region

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Photos: Geheimtipp* (2), Andreas Vallbracht*, DoubleVision*, Christian Spahrbier* (2) | *