About us

The HCB team introduces itself

© Karsten Bergmann/pixabay

With its numerous exciting meeting options, Hamburg offers the ideal setting for MICE events of all kinds. Restaurants and hotels in all categories as well as diverse locations and incentive ideas are the cornerstone of Hamburg as a MICE destination. The Hamburg Convention Bureau (HCB), part of Hamburg Tourismus GmbH, offers planners, clients and congress organisers a first-stop office for their own event planning. The HCB is focused on raising Hamburg’s profile as an attractive MICE destination and on strengthening the city in the long term through the active acquisition of events.

Another important aspect of the work is to show, anchor and promote the topic of sustainability in all its facets in Hamburg’s MICE landscape. The HCB’s portfolio is rounded off by a strong focus on location knowledge, consulting and the expansion of services for partners and customers. The main focus in terms of content is on location knowledge, consulting and the expansion of the service portfolio for partners and customers.

Areas of expertise

Destination marketing

We specialise in B2B events and promote Hamburg as a destination in our target markets at trade fairs and via dedicated HCB events.

Location development

We develop Hamburg as a location: we raise public awareness for promotable business tourism and we highlight the MICE industry’s benefits for Hamburg. We harness the city’s potential and we are committed to developing the quality of local services with a view to the future.


Based on our consulting expertise, we navigate our clients through Hamburg’s MICE landscape and make recommendations tailored to our clients’ specific needs.

Contacts & networks

We have in-depth knowledge of Hamburg, and we maintain an extensive network with local service providers and stakeholders from politics, academia and business, which enables us to establish relevant contacts for you.


Acquisition of conferences and conventions

We are experts in acquiring conferences: we know the national and international MICE industry inside out, and our active approach to bidding and approval procedures enables us to strengthen Hamburg as a destination especially via cluster-specific business events.

Client support

We provide you with professional support before, during and after your conference: we obtain quotes and secure hotel accommodation, and we conduct site inspections. We make use of our local network to facilitate your event, and we are available for feedback meetings.

Your Hamburg experts

Nina Lenz | Hamburg Convention Bureau

Nina Lenz


Florian Gerdes

Business Development Manager

Catharina Kreter | Hamburg Convention Bureau

Catharina Kreter

Marketing Manager Conventions

Lisa Hasche

Business Development Manager

Michel Molenda

Marketing Manager Conventions

Karin Samland

Business Development Manager

Karine Serra – Hamburg Convention Bureau

Karine Serra

Marketing Manager Conventions