About us

The HCB team introduces itself

© Karsten Bergmann/pixabay

The Hamburg Convention Bureau (HCB) is a division within Hamburg Tourismus GmbH. Since 2009, the HCB has been successfully raising the profile of the destination as a globally recognised premium location for B2B events. As part of a municipal marketing organisation, we are also the interface between tourism and business development.

HCB navigates you through Hamburg’s diverse MICE and event offerings with its competent staff. We are your reliable partner when it comes to planning congresses, conferences, events or incentives in Hamburg – we create connections, open doors and offer independent advice – quickly, competently and free of charge.

Areas of expertise

Destination marketing

We specialise in B2B events and promote Hamburg as a destination in our target markets at trade fairs and via dedicated HCB events.

Location development

We develop Hamburg as a location: we raise public awareness for promotable business tourism and we highlight the MICE industry’s benefits for Hamburg. We harness the city’s potential and we are committed to developing the quality of local services with a view to the future.


Based on our consulting expertise, we navigate our clients through Hamburg’s MICE landscape and make recommendations tailored to our clients’ specific needs.

Contacts & networks

We have in-depth knowledge of Hamburg, and we maintain an extensive network with local service providers and stakeholders from politics, academia and business, which enables us to establish relevant contacts for you.


Acquisition of conferences and conventions

We are experts in acquiring conferences: we know the national and international MICE industry inside out, and our active approach to bidding and approval procedures enables us to strengthen Hamburg as a destination especially via cluster-specific business events.

Client support

We provide you with professional support before, during and after your conference: we obtain quotes and secure hotel accommodation, and we conduct site inspections. We make use of our local network to facilitate your event, and we are available for feedback meetings.

Your Hamburg experts

Nele Krause-Aumann
Head of Conventions
Florian Gerdes
Business Development Manager
Michel Molenda
Marketing Manager Conventions
Caroline Molitoris
Marketing Manager Conventions
Frank Pflugfelder
Business Development Manager
Karin Samland
Business Development Manager
Andreas Schnuerer
Business Development Manager
Karine Serra
Marketing Manager Conventions