New Beginnings – Hamburg is ready to host you!

Hamburg is getting ready! And the city is looking forward to once again becoming the maritime and attractive destination for your event!

Together with our partners and service providers in the city, we have adapted to the “new normal” and developed solutions to meet the current requirements for your safe and exciting event. We have bundled the most important information for you. Hamburg is looking forward to you! Get in touch with us!

Latest information on the Corona pandemic


Current Corona Guidelines

Regulations for MICE events taking place in Hamburg. The most frequently asked questions about the Corona Guidelines are answered for you here.

Corona regulation of the city of Hamburg

The official regulation to contain the spread of the corona virus in the Free and Hanseatic City of Hamburg – always up to date!

Corona FAQ

What is allowed, what is not? How should I behave in Hamburg during the pandemic? The city’s FAQ provides answers.

Find your Venue

Find your ideal venue. An extra implemented Corona capacity calculator helps you to adjust the room sizes to the current safety and distance regulations.

corona webpage of the city of Hamburg

Infection figures, mask obligation, incidence? Bundled information about the coronavirus can be found here!

Best Practices: Safe and successful events in Hamburg

Last year, Hamburg held numerous successful events even during the pandemic. With the appropriate hygiene and safety standards, your event will also be a success!

Business meeting of int. sports rights marketer

28. – 30.09.2020
25 and more than 200 participant in the livestream

Photo: E. Brunckhorst GmbH

Event Details & Measures
„Highly efficient international business meeting under great conditions.“
Miriam Reetz-Brennmaehl
Head of Consulting/Sales Brunckhorst GmbH

Event studio Altonaer Kaispeicher & PIER279, Große Elbstraße 279

Description of the event
Multi-day business meeting with livestream shares from a Hamburg-based international sports rights marketer with a worldwide network of corporate locations and subsidiaries. Four group work areas of attractive design furniture and a plenum situation were set up in the event studio. The group work sessions were conducted as live conferences with additional participants at various locations around the world. The plenary presentations were also broadcast live via stream.

Implementation of the Corona regulations
Seating was set up throughout in compliance with the spacing rules in force at the time of the event: a maximum of 10 people within a work/seating group in the plenum with at least 1.50m distance to the next work/seating group. Good ventilation throughout: the location has a large terrace and opening French doors as well as an exhaust air system. Conference catering was provided as a live cooking buffet: fancy appetizer/snack variations were served as individual portions in closed jars and served directly. Buffet staff arranged the hot components as requested by the guests as a plate dish and also served them with cutlery.

Special features
Simultaneous international implementation using sophisticated event technology from our technology partner Gahrens + Battermann.

Topping out ceremony
of a new hotel building

150 PAX

Photo: E. Brunckhorst GmbH

Event Details & Measures
“We are starting hotel operations at a difficult time, the situation on the market has changed completely because of Corona. Of course, we would not plan any other hotel projects at the moment, but these two properties are under construction and we will fulfill our commitments. The important thing is that the number of business travelers increases rapidly.“
Rick van Erp
Odyssey CEO

Construction site Marriott-Hotel, Tosköprüstraße

Description of the event
Classic topping-out ceremony for the two new Marriott buildings in Tasköprüstrasse: welcome with welcome drink, topping-out speech, followed by barbecue buffet in accordance with hygiene concept.

Implementation of the Corona regulations
The Corona Protection Ordinance in force at the time of the event allowed events in the open air or in tents with permanent ventilation and without fixed seating for up to 100 guests and no self-service buffets. Accordingly, the company, along with buffet stations, was spread over two areas of the shell (no closed walls/windows yet, so permanent ventilation as in a tent). Reception drinks were served directly to the guests by our staff. The topping-out speech was held on one of the two areas and transmitted to the other area via sound and video technology. The dishes of the barbecue buffet were arranged by our employees at the buffet behind acrylic protective walls according to the wishes of the guests as a plate dish and served together with the cutlery. We used beer tent sets with seating for up to 8 people (up to 10 at one table is permitted by the regulations) and placed them at the prescribed distance of 1.50 m from each other. In the topping-out speech, it was additionally requested that the applicable spacing regulations also be observed when standing.

Special features
The high number of participants, which was then distributed over two independent areas.

Conference 2020

28. – 29.10.2020
more than 800 participants in the livestream

Photo: Christina Czybik / Bildkraftwerk / BMWi

Event Details & Measures
Dome and adjacent harness racing track “Kuppel” in Hamburg Bahrenfeld

Description of the event
“How can Germany make the energy transition a success? How can an energy supply that is largely based on renewables be ensured for the entire country in an environmentally acceptable, secure and economically efficient manner? These are questions that the five model regions which receive funding under the Federal Ministry for Economic Affairs and Energy’s “Smart Energy Showcases – Digital Agenda for the Energy Transition” programme (SINTEG) seek to answer, with a special focused being placed on digital solutions.

After four years, the SINTEG support programme comes to a successful end. Experts from all over Germany have developed and tested solutions for the energy system of the future and the digitisation of the energy sector in five model regions. Transferable blueprints have been developed for many of the challenges that an energy supply with a high proportion of renewable energies entails. The recommendations of the SINTEG experts will be incorporated by the Federal Ministry for Economic Affairs and Energy into the further development of the regulatory framework.
In addition to exciting and informative keynotes and panel discussions, the viewers had the opportunity to choose from four different virtual breakout sessions in a total of five blocks in the livestream and to participate interactively in the programme items, e.g. via chat.

In addition to all background information and the agenda, a poster exhibition and the possibility of networking between the participants were available on the virtual event platform.

Brief information about V&S:
VAGEDES & SCHMID emotional brand building is an owner-managed, independent agency for live communication based in Hamburg. Since 1988, the agency has been offering integrated communications consulting from strategy to conception to creation as well as project management, which includes classic advertising measures and experience-oriented disciplines such as events, trade fairs, incentives, promotion, sponsoring and public relations. VAGEDES & SCHMID works for national and international companies.”

Implementation of the Corona regulations
“Due to the restrictions on guest events in Hamburg at the time of the event, the Federal Ministry for Economic Affairs and Energy decided to hold the event mostly virtually and not to welcome guests on site. Only the technical crew, some protagonists, the location staff and the event agency Vagedes & Schmid were physically present.

Vagedes & Schmid created a comprehensive protection and hygiene concept which was adapted to Hamburg’s regulations. Among other things, it was specified that a mouth-and-nose cover was to be worn within the location and that a minimum distance of 1.5 metres was to be maintained at all times and that regular hand washing and disinfection was to be considered. Extensive information material prepared all those involved for the hygiene and safety measures prevailing on site.
In the dome itself, catering was filled and dispensed by staff, the stations were each equipped with spit guards and distance markings helped the crew to maintain the minimum distance to each other.”

30th anniversary

24 guests + staff of Technic / Moderation / Direction

Photo: KahnEvents GmbH

Event Details & Measures

“When the personal closeness between asset manager and client is reduced to a certain degree due to Covid 19 restrictions, the very intense relationship can suffer. Therefore, it was important for us to find a different, new way to revitalize the relationship with our clients and business partners and strengthen the bond. The really great staging of the event on site by the agency KahnEvents and the very emotional “stage” program created this closeness, the spatial distance was suddenly secondary. For us, this was a forward-looking experience that is just the beginning of well-done digital communication and online events.”
Torben Peters
Managing Director of PROAKTIVA GmbH

Hansegate Hamburg

Description of the event
Jubilee celebration with reviews of the history of its origins.

Implementation of the Corona regulations
A hygiene concept was written, catering was only pre-portioned.

Special features
The OnlinePartyBox of the agency KahnEvents was sent to the participants, so that on the day of the event all guests could toast together.


September 2020
28 PAX

Photo: Hot Rod Citytour GmbH

Event Details & Measures
“Hamburg, meine Perle! Thank you for the wonderful hours we were able to spend in the north!
The incentive trip was a complete success. The client and all participants were still talking about the great impressions weeks afterwards.
We really appreciate the professional cooperation with all partners and the joy & motivation, especially in these difficult times for all of us.
I hope that national incentive trips will gain in importance and I am already looking forward to the next event in Hamburg!”

Susanne Lochner
Managing Director SPARK – Die Erlebniswerkstatt

Hotel Le Méridien and city center

Description of the event
Sales incentive with active outdoor program.

Implementation of the Corona regulations
The entire event was designed so that all activities could take place outside and with sufficient distance.
The Corona rules applicable to the event (e.g. max. 10 people per table, incl. keeping a list) were implemented by all participants.

In addition, each one received a short version of the 40-page Corona regulations of the City of Hamburg in advance and submitted a self-declaration. In addition, daily temperature checks were carried out.

That’s why Hamburg!

Learn more about the city and its meeting infrastructure

Hamburg Experience

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Meetings hub

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Easy access

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Social programmes

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Economic clusters

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Meet the Team!

Our team is at your side with advice and support. We assist you in the selection of suitable hotels, social programs, incentives and locations for your evening events. Together with our partners and service providers in the city, we can offer ideal solutions – you benefit from the strong cooperation at our destination.

Florian Gerdes

Frank Pflugfelder

Karin Samland

Karine Serra


in touch



+49 40 30051610