Business is our strength, consulting is our passion

We are the first port of call for all businesses, associations and agencies planning a congress, meeting, event or incentive in Hamburg.
The Hamburg Convention Bureau is Hamburg’s official, non-partisan agency for marketing Hamburg as a destination. Our Conventions unit comprises experienced experts who will navigate you through all planning stages. We are well acquainted with the local industry, and we will support you in achieving your objectives as swiftly as possible.

Our team of dedicated marketing professionals can provide you with free and independent advice with regard to securing suitable venues and hotel accommodation and in compiling a social programme. We maintain an extensive network with local service providers, public authorities and economic clusters. We organise inspection visits whenever required and use our industry expertise to support you in preparing your conference bid.

In the area of conventions, we focus on acquiring international business events related to those industries that are part of Hamburg’s economic clusters. In particular, we concentrate our efforts on Hamburg’s local cluster initiatives and scientific landscape. In addition, we also focus on the strategic development and expansion of our target markets.

In our role as ambassadors for Hamburg as a MICE destination, we promote the Hamburg Metropolitan Region at trade fairs and industry events as well as in reputable media.

Areas of expertise

Destination marketing

We specialise in B2B events and promote Hamburg as a destination in our target markets at trade fairs and via dedicated HCB events.

Location development

We develop Hamburg as a location: we raise public awareness for promotable business tourism and we highlight the MICE industry’s benefits for Hamburg. We harness the city’s potential and we are committed to developing the quality of local services with a view to the future.


Based on our consulting expertise, we navigate our clients through Hamburg’s MICE landscape and make recommendations tailored to our clients’ specific needs.

Contacts & networks

We have in-depth knowledge of Hamburg, and we maintain an extensive network with local service providers and stakeholders from politics, academia and business, which enables us to establish relevant contacts for you.

Acquisition of conferences and conventions

We are experts in acquiring conferences: we know the national and international MICE industry inside out, and our active approach to bidding and approval procedures enables us to strengthen Hamburg as a destination especially via cluster-specific business events.

Client support

We provide you with professional support before, during and after your conference: we obtain quotes and secure hotel accommodation, and we conduct site inspections. We make use of our local network to facilitate your event, and we are available for feedback meetings.

Our services for you

Conference bidding

We advise you from the early stages of the bidding process, which enables us to help you compile a bid book and jointly identify services and facilities suited to meeting the requirements specified by the organiser.

Accommodation capacity

For events with a large number of participants, we can assist you in securing hotel accommodation. We take care of contacting partner hotels and enquiring about room capacity during the desired event period.

Location scouting

Thanks to our extensive network we can assist you in finding suitable conference facilities and locations and in providing you with a choice of options for your event. As an independent point of contact we can swiftly refer you to relevant contact persons.


We organise inspection tours upon request and establish contact with public authorities, cluster initiatives, businesses and science institutions.

Site inspections

We can arrange for a site inspection tour prior to your event so as to give you an overall view of the premises and the local conditions of the relevant venue.


We make our marketing and communication channels available to you so you can promote your event and publish information relating to your event.


Kai Dieterich

Kai Dieterich

Head of Strategy and Communications
T +49 (0)40 / 30051-613

Florian Gerdes

Florian Gerdes

Marketing Manager Conventions
T +49 (0)40 / 30051-652


Frank Pflugfelder

Frank Pflugfelder

Marketing Manager Conventions – Cluster
T +49 (0)40 / 30051-655


Karin Samland

Karin Samland

Marketing Manager Conventions
T +49 (0)40 / 30051-614


Michaela Flint

Michaela Flint

Marketing Manager Conventions
T +49 (0)40 / 30051-410


Michel Molenda

Michel Molenda

Marketing Manager Conventions
T +49 (0)40 / 30051-653
M: +49 (0)173 / 900 65 86


Karine Serra

Karine Serra

Marketing Manager Conventions
Tel +49 (0)40 / 30051-617

General questions to the team

Photo: GettyImages