Business is our strength, consulting is our passion
Our team of dedicated marketing professionals can provide you with free and independent advice with regard to securing suitable venues and hotel accommodation and in compiling a social programme. We maintain an extensive network with local service providers, public authorities and economic clusters. We organise inspection visits whenever required and use our industry expertise to support you in preparing your conference bid.
In the area of conventions, we focus on acquiring international business events related to those industries that are part of Hamburg’s economic clusters. In particular, we concentrate our efforts on Hamburg’s local cluster initiatives and scientific landscape. In addition, we also focus on the strategic development and expansion of our target markets.
In our role as ambassadors for Hamburg as a MICE destination, we promote the Hamburg Metropolitan Region at trade fairs and industry events as well as in reputable media.
Areas of expertise
Contacts & networks
Acquisition of conferences and conventions
Our services for you
Head of Strategy and Communications
T +49 (0)40 / 30051-613
Kai Dieterich is also head of the Strategy & Communication department. In this function, he is responsible for the further development of the corporate strategy of the Hamburg Convention Bureau. This is done in close coordination with the companies belonging to the Hamburg Marketing GmbH holding company at a higher level. In order to successfully position Hamburg as a premium location for congresses and conferences, Kai Dieterich coordinates and optimises the further profiling of destination marketing and the associated operational processes. This also includes the management of corporate communications both internally and externally.
The Strategy & Communication department is also responsible for supporting the HCB partners and for market research and observation. It also supports the conventions divisions in individual areas by exploiting synergies within the company. Kai Dieterich has been a member of the HCB core team since the HCB was founded in 2009 and previously headed strategic and operational marketing in the Conventions division. He acquired his in-depth specialist knowledge among other things through a Bachelor’s and Master’s programme in England.
Focus: UK, USA & China
T +49 (0)40 / 30051-652
Florian studied hotel management in Switzerland with a focus on marketing. He holds a BA in business administration and a diploma from the Swiss Hotel Association. His career path has also led him to the United States, Italy and Tanzania.
Marketing Manager Conventions
Focus: Hamburg Economic Cluster
T +49 (0)40 / 30051-410
Focus: Media & IT, Creative Industries, Renewable Energies & Smart City
T +49 (0)40 / 30051-615
Caroline also benefits from her previous experience as project manager of the Hamburg Ambassador programme at the HWF Hamburg Business Development Corporation. Having studied tourism and event management at the EBC College in Hamburg, Caroline also holds an MBA from the FOM University of Applied Science.
Focus: BeNeLux, Scandinavia & France
Tel +49 (0)40 / 30051-651
As part of her role in the HCB’s conventions division, Saskia Müller is responsible for Belgium, the Netherlands, Luxembourg and Scandinavia. Saskia advises and supports event organisers from agencies and private enterprises in implementing their events in Hamburg. In addition to her consultancy tasks she also coordinates HCB’s marketing measures in these markets, e.g. by initiating highly visible events and media cooperation projects.
Born and bred in Bielefeld, Saskia trained as an event manager and later attended Stenden University (Netherlands), where she studied business administration and marketing with a focus on tourism and event management.
Focus: Logistics, Maritime Industries & Aviation
T +49 (0)40 / 30051-655
Frank has in-depth knowledge and 15 years of experience in the trade fair and event industries. He has worked e.g. with Reed Exhibitions Deutschland GmbH and, on behalf of Karlsruhe Messe und Kongress, as a project coordinator for Learntex, a specialist fair.
Focus: Germany, Austria & Switzerland
T +49 (0)40 / 30051-614
Born in Austria, Karin trained in tourism management and has a long track record in organising large-scale conventions, conferences and events. As a convention sales and events manager at the Grand Elysée Hamburg she was in charge of organising events of up to 1,000 guests. Prior to joining the HCB in early 2015, Karin worked as director of sales and marketing at the Privathotel Lindtner Hamburg.
Marketing Manager Conventions
Focus: Medical, Healthcare & Life Science
Tel +49 (0)40 / 30051-617
The HCB on tour – our schedule at a glance
|PCMA Convening Leaders||San Francisco||05.01. – 08.01.|
|Meeting Matters 2020 – Networking Event||Brussels||20.01.|
|IAPCO Edge||Munich||21.01. – 23.01.|
|Healthcare Events Forum (org. by M&I Forums & Healthcare Events)||Helsinki||11.02. – 13.02.|
|IAPCO Annual Meeting & General Assembly||Vancouver||12.02. – 15.02.|
|Sales Roadshow||USA||02.03. – 06.03.|
|Sales Roadshow||UK||23.03. – 27.03.|
|GCB MICE Networking Event||Brussels||28.04.|
|IMEX 2020||Frankfurt||12.05. – 14.05.|
|Möde Mekka 2020||Denmark||27.05.|
|M&I Forum Europe Summer (org. by M&I Forums)||Oslo||05.07. – 08.07.|
|C&IT Agency Forum||UK||04.08. – 06.08.|
|B2B Destination Workshop||UK||27.08.|
|Meeting Live International||Region Copenhagen||cw 35|
|IMEX America||USA||15.09. – 17.09.|
|The Meeting Space||tba||24.09. – 26.09.|
|Sales Roadshow||USA||05.10. – 09.10.|
|IBTM World||Barcelona||01.12. – 03.12.|
|HorizON (NEU) (org. by American Express Meetings & Events)||Sevilla||12.12. – 14.12.|
|Hamburg on Tour||tba||tba|