Business is our strength, consulting is our passion

We are the first port of call for all businesses, associations and agencies planning a congress, meeting, event or incentive in Hamburg.

The Hamburg Convention Bureau is Hamburg’s official, non-partisan agency for marketing Hamburg as a destination. Our Conventions unit comprises experienced experts who will navigate you through all planning stages. We are well acquainted with the local industry, and we will support you in achieving your objectives as swiftly as possible.

Our team of dedicated marketing professionals can provide you with free and independent advice with regard to securing suitable venues and hotel accommodation and in compiling a social programme. We maintain an extensive network with local service providers, public authorities and economic clusters. We organise inspection visits whenever required and use our industry expertise to support you in preparing your conference bid.

In the area of conventions, we focus on acquiring international business events related to those industries that are part of Hamburg’s economic clusters. In particular, we concentrate our efforts on Hamburg’s local cluster initiatives and scientific landscape. In addition, we also focus on the strategic development and expansion of our target markets.

In our role as ambassadors for Hamburg as a MICE destination, we promote the Hamburg Metropolitan Region at trade fairs and industry events as well as in reputable media.

Areas of expertise

Destination marketing

We specialise in B2B events and promote Hamburg as a destination in our target markets at trade fairs and via dedicated HCB events.

Location development

We develop Hamburg as a location: we raise public awareness for promotable business tourism and we highlight the MICE industry’s benefits for Hamburg. We harness the city’s potential and we are committed to developing the quality of local services with a view to the future.


Based on our consulting expertise, we navigate our clients through Hamburg’s MICE landscape and make recommendations tailored to our clients’ specific needs.

Contacts & networks

We have in-depth knowledge of Hamburg, and we maintain an extensive network with local service providers and stakeholders from politics, academia and business, which enables us to establish relevant contacts for you.

Acquisition of conferences and conventions

We are experts in acquiring conferences: we know the national and international MICE industry inside out, and our active approach to bidding and approval procedures enables us to strengthen Hamburg as a destination especially via cluster-specific business events.

Client support

We provide you with professional support before, during and after your conference: we obtain quotes and secure hotel accommodation, and we conduct site inspections. We make use of our local network to facilitate your event, and we are available for feedback meetings.

Our services for you

Conference bidding

We advise you from the early stages of the bidding process, which enables us to help you compile a bid book and jointly identify services and facilities suited to meeting the requirements specified by the organiser.

Accommodation capacity

For events with a large number of participants, we can assist you in securing hotel accommodation. We take care of contacting partner hotels and enquiring about room capacity during the desired event period.

Location scouting

Thanks to our extensive network we can assist you in finding suitable conference facilities and locations and in providing you with a choice of options for your event. As an independent point of contact we can swiftly refer you to relevant contact persons.


We organise inspection tours upon request and establish contact with public authorities, cluster initiatives, businesses and science institutions.

Site inspections

We can arrange for a site inspection tour prior to your event so as to give you an overall view of the premises and the local conditions of the relevant venue.


During low demand periods, we can support you by providing congress funding. For more detailed information, please contact us.


We make our marketing and communication channels available to you so you can promote your event and publish information relating to your event.


Andrea Weidinger

Andrea Weidinger

Authorised Signatory / Head of Division Conventions
T +49 (0)40 / 30051-617


In her role as HCB’s authorised signatory and head of the conventions unit, Andrea Weidinger is in close contact with key accounts from the conventions and events industry. At trade events around the globe, Andrea promotes Hamburg as a destination, coordinates cooperation projects with international associations and organisations and links them up with media partners, institutions and marketing experts. But also at a regional level, Andrea fosters networking within the industry by forging links with stakeholders from politics, business and academia.

Within the HCB’s conventions unit, Andrea’s tasks include strategic and operational orientation, budget and staff planning as well as efficiency reviews for marketing and communication measures.

Melanie Chwialkowsky

Melanie Chwialkowsky

Assistant to Heads of Divison Conventions
T +49 (0)40 / 30051-616

Melanie is assistant to the management of both our conventions and event marketing units. She is an experienced office administrator and is responsible for coordinating the internal organisation and implementation of cross-cutting tasks. Melanie ensures smooth administrative operations, optimal schedule and travel planning as well as immaculate preparation and follow-up to meetings. In addition to coordinative tasks and correspondence, Melanie is also in charge of invoicing.

Nina Alswede

Nina Alswede

Marketing Manager Conventions
Focus: Renewable Energies, Smart City, Creative Industries, Media & IT
T +49 (0)40 / 30051-656


Nina Alswede is in charge of acquiring events and advising associations and clients, focussing on the economic clusters of Renewable Energies, Creative Industries, Media & IT, as well as Smart City. Having worked as a project manager with international corporations, the HWF Hamburg Business Development Corporation and the Life Science Nord cluster agency for many years, Nina has in-depth locational expertise and relevant industry contacts.

Nina is your competent partner for planning cluster-specific conferences and meetings in Hamburg. She studied Japanology at the University of Hamburg and is fluent in Japanese.

Nele Aumann

Nele Aumann

Marketing Manager Conventions
Focus: Healthcare, Medical & Life Sciences
T +49 (0)40 / 30051-612


Nele Aumann is the HCB’s contact person for associations and clients from the fields of medicine, healthcare and life sciences in particular. As an expert in these economic clusters of the Hamburg Metropolitan Region, she advises event organisers in planning and implementing conventions and meetings in Hamburg. As part of her role, Nele also establishes contact with relevant networks and service providers in the region.

Nele presents Hamburg as a destination and promotes the locational expertise of the Hamburg Metropolitan Region at international trade fairs and industry events. Nele is a graduate business economist and has many years of experience in the areas of association management and bidding processes, as well as in marketing Hamburg as a location. Prior to her current role, she worked as a sales manager with Hamburg Messe und Kongress GmbH and as a project coordinator with CPO Hanser Service.

Karin Samland

Karin Samland

Marketing Manager Conventions
Focus: Germany, Austria & Switzerland
T +49 (0)40 / 30051-614


Karin Samland advises and supports clients from Germany, Austria and Switzerland who are interested in Hamburg as a venue and who are seeking to hold a conference or meeting in Hamburg. Karin has many years of experience in the meetings and convention industry and previously worked for various renowned hotels in the Hamburg Metropolitan Region. She has strong local knowledge and an excellent local network. On behalf of the HCB, Karin also develops and coordinates promotional, communication and marketing activities specifically tailored to the German, Austrian and Swiss markets.

Born in Austria, Karin trained in tourism management and has a long track record in organising large-scale conventions, conferences and events. As a convention sales and events manager at the Grand Elysée Hamburg she was in charge of organising events of up to 1,000 guests. Prior to joining the HCB in early 2015, Karin worked as director of sales and marketing at the Privathotel Lindtner Hamburg.

Florian Gerdes

Florian Gerdes

Marketing Manager Conventions
Focus: UK, USA & China
T +49 (0)40 / 30051-652


As a marketing manager, Florian Gerdes is responsible for clients from Great Britain, the United States and China. Florian deals with queries emerging from these markets, while also managing target group-specific events and PR measures for clients. At trade fairs, forums and sales calls, Florian serves as the contact person for event planners from agencies and private enterprises in particular.

Florian studied hotel management in Switzerland with a focus on marketing. He holds a BA in business administration and a diploma from the Swiss Hotel Association. His career path has also led him to the United States, Italy and Tanzania.

Saskia Müller

Saskia Müller

Marketing Manager Conventions
Focus: BeNeLux, Scandinavia & France
Tel +49 (0)40 / 30051-651


As part of her role in the HCB’s conventions division, Saskia Müller is responsible for Belgium, the Netherlands, Luxembourg, Scandinavia and France. Saskia advises and supports event organisers from agencies and private enterprises in implementing their events in Hamburg. In addition to her consultancy tasks she also coordinates HCB’s marketing measures in these markets, e.g. by initiating highly visible events and media cooperation projects.

Born and bred in Bielefeld, Saskia trained as an event manager and later attended Stenden University (Netherlands), where she studied business administration and marketing with a focus on tourism and event management.

Frank Pflugfelder

Frank Pflugfelder

Marketing Manager Conventions
Focus: Logistics, Maritime Industries & Aviation
T +49 (0)40 / 30051-655


Born and bred in Basel, Frank Pflugfelder advises clients from the economic clusters of logistics, maritime and aviation wishing to hold an event in Hamburg. Besides managing event queries, Frank’s range of tasks includes developing innovative concepts for advancing the meeting business, as well as participating in promotional industry events.

Frank has in-depth knowledge and 15 years of experience in the trade fair and event industries. He has worked e.g. with Reed Exhibitions Deutschland GmbH and, on behalf of Karlsruhe Messe und Kongress, as a project coordinator for Learntex, a specialist fair.

The HCB on tour – our schedule at a glance

The HCB regularly presents itself together with hotels and MICE partners from the Hamburg Metropolitan Region at major trade fairs and industry events. Please get in touch with us if you wish to make an advance appointment. We look forward to meeting you at the Hamburg Metropolitan Region’s exhibition booth or at one of the industry forums.

Events/Activities 2017DatePlace
Inspiration Market23.02.Basel
The Meetings Space Spring23.02. – 25.02.Copenhagen
Møde og Event01.03. – 02.03.Copenhagen
Successful Meetings University International10.03. – 12.03.New York
M&I Europe Spring28.03. – 01.04.Paris
Association Congress02.05. – 04.05.Vienna
Business Breakfast26.04.Vienna
IMEX Frankfurt16.05. – 18.05.Frankfurt am Main
Mødemekka Kopenhagen01.06.Copenhagen
The Meetings Show13.06. – 15.06.London
M&I Summer27.06. – 01.07.Seville
B2B Destinationworkshop UK24.08.London
The Meetings Space Autumn28.09. – 30.09.Budapest
Tag der Deutschen Einheit02.10. – 03.10.Mainz
IMEX America10.10. – 12.10.Las Vegas
Hamburg on Tour19.10. – 21.10.London
Mødemekka Aarhus25.10.Aarhus
IBTM World14.11. – 16.11.Barcelona
Photo: GettyImages