Welcome to Hamburg

Your destination at the Waterfront

Discover Hamburg

Be inspired and learn more about the City of Hamburg, events and meeting facilities in the Hamburg Metropolitan Region, as well as innovative economic clusters.

Plan your event

Take advantage of our free consulting and advisory services. Your contact persons for associations, agencies, companies and public events can be found here.

Who we are

We connect people. In our role as Hamburg’s official, non-partisan marketing agency we are the first port of call for anyone wishing to host an event in Hamburg.

HCB – The Company

We operate at the interface of tourism and business development. We focus on marketing the Hamburg Metropolitan Region as a premium event location.


Our network of regional service providers, cluster initiatives and public authorities is at your disposal. We can establish relevant contacts and assist you e.g. in terms of location scouting and conference bidding.

Event marketing

We focus on image-enhancing events such as the Hamburg Cruise Days festival. Our objective is to strengthen Hamburg as a brand through superior orchestration and strong imagery.

Strategy & Communications

We are the point of contact for the HCB’s partner programme, market surveys and media enquiries, and we serve as an internal interface for all of our business units.

Where to find us

The HCB at trade fairs and industry forums – our schedule at a glance.

Our partners

Joining forces for Hamburg – the HCB and its partners.

Hamburg Meeting Guide

Get a copy of the Hamburg Meeting Guide, available as a PDF or as a hard copy.

Business news from the Hamburg Metropolitan Region

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