{"id":9799914,"date":"2025-09-22T11:14:42","date_gmt":"2025-09-22T09:14:42","guid":{"rendered":"https:\/\/www.hamburg-convention.com\/sustainability\/road-to-legacy\/"},"modified":"2025-10-30T09:44:55","modified_gmt":"2025-10-30T08:44:55","slug":"road-to-legacy","status":"publish","type":"page","link":"https:\/\/www.hamburg-convention.com\/en\/sustainability\/road-to-legacy\/","title":{"rendered":"Road to Legacy"},"content":{"rendered":"

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Road to Legacy<\/h1>\n

<\/p>\n

Tourism with impact. A future with a meaning.<\/h2>\n

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\u00a9 Nunes\/iStock<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” dvmd_acat_aria_role_type=”landmark” global_colors_info=”{}”][et_pb_row _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_orientation=”center” global_colors_info=”{}”]<\/p>\n

Hamburg is rethinking tourism with a clear goal in mind: events and travel should not only attract visitors, but also enrich the city in the long term. \u2018Impact & Legacy\u2019 are terms used to describe this long-term, positive effect that goes beyond the actual event. It is about more than CO\u2082 compensation \u2013 it is about making concrete contributions to the quality of life in the local area, social cohesion and economic security for the future. The HCB sees itself as a facilitator: as Hamburg’s representative with a stance that actively seeks to bring together event organisers, local stakeholders and urban goals.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#003063″ background_enable_pattern_style=”on” background_pattern_style=”tufted” background_pattern_color=”rgba(255,255,255,0.05)” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.hamburg-convention.com\/wp-content\/uploads\/2025\/08\/Hamburg-MICE-Impressionen.png” alt=”Impressions from events in Hamburg” title_text=”MICE Impressions” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ module_class=”vertical-align” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” background_layout=”dark” global_colors_info=”{}”]<\/p>\n

How does Hamburg make an impact?<\/h2>\n

<\/p>\n

We create conditions that enable real impact. On request, we work with event organisers to identify topics relevant to Hamburg \u2013 from education and health to social engagement \u2013 and bring in suitable local partners. In this way, events become drivers not only for exchange, further development and knowledge transfer, but also for innovation, participation and sustainable development.<\/p>\n

<\/p>\n

Successful examples from other destinations show the range of possibilities: congress-related health checks, training programmes for social inclusion and fundraising campaigns for local initiatives are just some of the formats that have emerged from MICE events.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_orientation=”center” text_orientation_tablet=”center” text_orientation_phone=”left” text_orientation_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Our goal<\/h2>\n

<\/p>\n

Hamburg wants to be one of Europe’s leading sustainable cities. Impact and legacy are effective levers for this, especially in the MICE sector. Whether organisers, partner companies or guests \u2013 together we contribute to a liveable destination.<\/p>\n

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\u00a9 Mediaserver Hamburg \/ Doublevision<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_4,1_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Corporate Social Responsibility<\/h2>\n

<\/p>\n

Corporate social responsibility (CSR) is more than just a trend \u2013 it is an effective tool for demonstrating social responsibility, strengthening your company’s image and retaining employees and customers in the long term. Those who get involved reap the benefits: greater visibility, trust and relevance.<\/p>\n

<\/p>\n

Hamburg offers ideal conditions for meaningful engagement. With our catalogue of ideas, we help you to link your CSR activities specifically to local needs \u2013 whether through cooperation with social initiatives, educational projects, health promotion or sustainability in urban areas.<\/p>\n

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PDF Download<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Any questions?” image=”https:\/\/www.hamburg-convention.com\/wp-content\/uploads\/2023\/09\/Michaela-Flint_Hamburg-Convention-Bureau.jpg” image_icon_width=”60%” _builder_version=”4.22.1″ _module_preset=”4f4f03ae-a145-44a3-8264-81863976ed01″ custom_margin=”||11px|||” global_module=”6331″ global_colors_info=”{}” transform_scale__hover=”100%|100%”]<\/p>\n

Michaela Flint<\/strong><\/span>
Project Manager Sustainability MICE<\/p>\n

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\u00a9 Ecotree<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.hamburg-convention.com\/wp-content\/uploads\/2025\/10\/Ecotree-Teamfoto-Pezarches.jpg” alt=”Ecotree Mitarbeiter jubeln im Wald” title_text=”Ecotree-Teamfoto-Pe\u0301zarches” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||0px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][et_pb_toggle title=”Sustainability that takes root” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Together with EcoTree<\/a>, the HCB brings climate protection to where it matters most: nature. The concept is as simple as it is effective \u2013 companies can invest in local nature projects or get involved on site, thereby making a visible contribution to environmental protection and species conservation.
Whether it’s restoring moors, reforesting forests or promoting biodiversity, EcoTree offers transparent, scientifically supported solutions with tangible results \u2013 including monitoring, certificates and on-site visits.
Particularly relevant for event organisers: MICE planners can link their commitment directly to Hamburg, e.g. through moorland sponsorships per guest. In this way, every event becomes part of a long-term impact \u2013 for the climate, water and biodiversity.
Concrete impact \u2013 for your event, for our environment.<\/p>\n

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\u00a9 Lena Steinke<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.hamburg-convention.com\/wp-content\/uploads\/2025\/08\/Salzwasser_Verein.jpg” alt=”People test VR glasses in saltwater club” title_text=”Salzwasser Verein” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||0px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_toggle title=”Surfing for social change” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Salzwasser e.V. combines a passion for the ocean with social engagement. The non-profit association from northern Germany initiates educational projects, environmental campaigns and social programmes \u2013 always with the aim of bringing about positive change in society and nature.<\/p>\n

<\/p>\n

Whether it’s coastal clean-ups, empowerment workshops for young people or inclusive surfing opportunities, Salzwasser e.V.<\/a> makes a real impact \u2013 in the water and beyond.<\/p>\n

<\/p>\n

For event planners in Hamburg, there is a wide range of opportunities for cooperation to bring CSR to life and credibly anchor sustainability.<\/p>\n

<\/p>\n

A project with attitude. And wavelength.<\/p>\n

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Hamburg is rethinking tourism with a clear goal in mind: events and travel should not only attract visitors, but also enrich the city in the long term.<\/p>\n","protected":false},"author":2,"featured_media":9799892,"parent":4061,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-9799914","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.hamburg-convention.com\/en\/wp-json\/wp\/v2\/pages\/9799914","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hamburg-convention.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.hamburg-convention.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.hamburg-convention.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hamburg-convention.com\/en\/wp-json\/wp\/v2\/comments?post=9799914"}],"version-history":[{"count":7,"href":"https:\/\/www.hamburg-convention.com\/en\/wp-json\/wp\/v2\/pages\/9799914\/revisions"}],"predecessor-version":[{"id":9799937,"href":"https:\/\/www.hamburg-convention.com\/en\/wp-json\/wp\/v2\/pages\/9799914\/revisions\/9799937"}],"up":[{"embeddable":true,"href":"https:\/\/www.hamburg-convention.com\/en\/wp-json\/wp\/v2\/pages\/4061"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hamburg-convention.com\/en\/wp-json\/wp\/v2\/media\/9799892"}],"wp:attachment":[{"href":"https:\/\/www.hamburg-convention.com\/en\/wp-json\/wp\/v2\/media?parent=9799914"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}