
UNPACK HAMBURG WITH US

HIP, HOT
AND CULTURED
– UNPACK BUZZING HAMBURG

Creative stronghold

Hotspots for meetings and events
Digital culture powerhouse

Magnet for new talent

Photo: www.mediaserver.hamburg.de / Martin Brinckmann

Photo: HCB

STRONG LOGISTICS, SMART PORT
AND STERLING EVENTS
– UNPACK MARITIME HAMBURG

Photo: www.mediaserver.hamburg.de / Christian Liezmann
Leveraging trade and industry connections
These economic clusters offer platforms for expert dialogue and knowledge sharing, which is also reflected in the large number of conventions and trade fairs that are held here each year. 2015 saw the Hamburg Port Authority host the 29th IAPH World Ports Conference. The leading international maritime trade fair SMM was held at Hamburg Messe in 2016 and is due to return there in 2018. Specialist fairs like Seatrade Europe take place alongside high-profile public events such as the biannual Hamburg Cruise Days. Who wouldn’t consider this a win-win situation for everyone involved?
Driven by a spirit of innovation: Hamburg’s smartPORT

Photo: www.mediaserver.hamburg.de / Andreas Vallbracht
Waterfront and waterways

Photo: www.mediaserver.hamburg.de / Roberto Kai Hegeler

Photo: www.mediaserver.hamburg.de / Christian Spahrbier
Global goods connection

BUSINESS, BRANDS
AND INNOVATION
– UNPACK INDUSTRIOUS HAMBURG
A major place for brands

Photo: Pixabay
A destination for leaders and decision makers

Photo: Julian Huke Photography
IT is key

Photo: Lemonaid
Sustainable innovation
Hamburg’s service providers for the convention industry frequently work with these brands as well as with various suppliers of local produce. Looking to host a green meeting? Hamburg is the place to do it!

Photo: Viva Con Aqua

UNCONVENTIONAL, FUN
AND EASY-GOING
– UNPACK LEISURELY HAMBURG

Photo: www.mediaserver.hamburg.de / Nicole Keller
Happy after hours

Photo: Empire Riverside
Based on beer
Today some key event locations stand on the soil of former brewery sites. Like a lighthouse the Empire Riverside Hotel rises between Reeperbahn and the port of Hamburg. And a stone’s throw away the Penthouse Elb-Panorama tops Atlantic House at around 100 metres above street level. From both venues you can watch the sailing boats and cruise ships passing by on the River Elbe and gaze at the colourful lights of the Reeperbahn shimmering and dancing throughout the night.
Refreshing sidesteps

Photo: www.mediaserver.hamburg.de / imagefoto.de
Coast to coast

Photo: www.mediaserver.hamburg.de / Bernd Schmidt

REACH OUT, ENGAGE
AND LEAVE A FOOTPRINT
– UNPACK LIVEABLE HAMBURG

Photo: www.mediaserver.hamburg.de / Andreas Vallbracht
Swept off your feet
Run the extra mile and create a legacy

Photo: www.mediaserver.hamburg.de / Andreas Vallbracht
Luxuriously green
Background-Photo: www.mediaserver.hamburg.de / Sascha Neuroth

PICK, TASTE
AND SAVOUR
– UNPACK DELICIOUS HAMBURG
Pick your favourite flavour any time

Photo: Seven Seas
A Hamburg original wins worldwide fame

Photo: GettyImages
Great produce for green meetings

Photo: HCB
Focus on food

Photo: HCB

BEAUTY, CHARACTER
AND PASSION
– UNPACK LOVEABLE HAMBURG
First of all we feel. Then we think. Last we talk.
Nina: Full of atmosphere and flavour

Photo: HCB
Nele: Speedy on two wheels

Photo: HCB
Throughout the day as well as in the evening my bike takes me to any of my regular stops around town within the magic space of just 25 minutes. That can be a barbecue party at the Alster Lake, a sundowner at the beachfront of the River Elbe or my favourite café in the Schanze district. And I get the extra bonus of maintaining a cool head and a glowing skin while riding around in any wind and weather. What a feeling!
Florian: Best in quality of life

Photo: HCB
Frank: Land ahoy!

Photo: HCB
From there it’s only a short hop to the pier from where ferry 72 takes me across the river. Back at Landungsbrücken I get off and take in a bit of port air before changing to line 62 heading for Finkenwerder. This trip takes me along a panorama that evokes nearly all facets of life in Hamburg – St. Michael’s church, St. Pauli, the Fischmarkt, Oevelgönne with its restored old-timer ships and at last the villas of Ottensen and Othmarschen. For me there’s no better way to switch off from a busy schedule than cruising on the Elbe watching the seagulls above, feeling a light ocean breeze!

UNIQUE, REFINED
AND PHILHARMONIC
– UNPACK THE
EXQUISITE HAMBURG
Watch a grand opening
Photos: www.mediaserver.hamburg.de / Ralph Larmann
As a concert hall the “Elphi” – as locals like to call their new landmark – can add an exquisite touch to the cultural programme of meetings and conventions. Moreover, it has some truly unique meeting spaces on offer including a spectacular plaza and three outstanding performance halls. The building also harbours restaurant and hotel facilities for top-notch dining and lodging.
Explore a city of transformation
Rising above the waves of the Elbe river, at the crossroads between UNESCO World Heritage Site Speicherstadt and the newly built HafenCity, the Elbphilharmonie has become symbolic of Hamburg’s forward-looking spirit. Within just a few minutes’ walking distance you can enjoy Hamburg’s unique mix of Hanseatic tradition and modern urban style.
A long history of sea trade has formed Hamburg’s cosmopolitan character. Today an innovation-driven business environment with strong creative industries is setting the scene for a smart city. Discover a place that takes pride in reinventing itself and your decision for Hamburg will turn out a smart move!

Photo: www.mediaserver.hamburg.de / Jörg Modrow

Photo: www.mediaserver.hamburg.de / Jörg Modrow
Try some unique locations
If you take your guests to Hamburg you can offer them a whole range of exclusive experiences. Why not host a party on a boat and spend the evening cruising around the harbour and the city’s picturesque canals? If you prefer to stay ashore, maybe the charming boat house of Europe’s oldest rowing club or the lavish interior of a neo-gothic church strikes your fancy. Or think big and hire one of Hamburg’s cruise terminals, which are available in betweeen ship movements and provide both generous space and amazing views.
Immerse yourself in culture

Photo: www.mediaserver.hamburg.de / Michael Zapf

WATCH OUT,
ZOOM IN
AND DISCOVER
– UNPACK VISIONARY HAMBURG
Check out new dimensions

Photo: Congress Center Hamburg
Take a virtual view
Hamburg has both the creativity and the business vibe to foster innovation. It seems only natural that the city is home to a vibrant virtual/augmented reality community. That’s a real asset for Hamburg’s many start-ups and service providers but also for meetings and events professionals. There is even a virtual tour to the new CCH. So join the fun, put on that headset and enjoy the experience! Or choose your own individual perspective and navigate around town with a 360 degree view!

Photo: HCB
Keep outside options open

Photo: www.mediaserver.hamburg.de / Christian Spahrbier

Photo: HCB
Discover hidden gems
Keep your shades on and explore Hamburg’s dazzling sides in style! What makes Hamburg such a great place to visit all year round is the variety of attractions you can find here. There is so much to discover in this city that never fails to surprise its visitors. Connaisseurs of art and culture can indulge their passion at hundreds of museums, galleries and shows. Fans of live music have a vast and ever changing choice of clubs. Food lovers find delicacies for every taste. And for the dedicated shopper there is plenty of fashion and design from luxury to independent labels.

SUGAR, SPICE
AND SPARKLE
– UNPACK THE
TRADITIONAL HAMBURG

Photo: www.mediaserver.hamburg.de / Christian Spahrbier
Christmas spirit all around town
Every year in November Hamburg’s streets and squares begin to look like Santa’s paid an early visit, showering them with festive sparkle. A true city of trade Hamburg boasts over 40 different Christmas markets. They all welcome you with a warm atmosphere as well as a rich choice of goods and goodies, mulled wine and hearty snacks.
Meet and be merry
Why not extend your meetings into the lively Christmas market scene? Time to be merry and to celebrate the season! And time to taste Hamburg’s original Christmas flavour! Guess why ‚Glühwein’ tastes so delicious here? Because it’s made with spices supplied directly from Speicherstadt – another exciting part of Hamburg to explore.

Photo: www.mediaserver.hamburg.de / Christian Spahrbier

Enjoy old Hamburg magic
Declared a UNESCO World Heritage Site in 2015, Hamburg’s warehouse district Speicherstadt still looks much the same as it did over 125 years ago. While retaining its historic charm the area offers a variety of renovated, new and interesting venues set against an exquisite Hanseatic backdrop of Gothic brick façades, wrought-iron bridges and labyrinthine canals.
Spice up your event
Traditional Hamburg offers lots of attractions and activities that make your event special and memorable. From tasting coffee, tea or spices to creating your own bar of chocolate you and your guests will be pleasantly entertained. Or you can dine and party in style in some of the grand old warehouses, surrounded by Hamburg’s maritime glory.

Photo: Teekontor
COOL, CHARMING
AND WELL CONNECTED
– UNPACK SMART HAMBURG

Head over heels for Hamburg
IT’S ALL CONNECTED

Photo: HCB
Public transport provides connections to and from every corner you may want to go to and Hamburg Airport can be reached within 20 minutes from the downtown area. Apart from a lot of walkable urban space the city has a tight network of subway lines, trains and buses as well as several ferry services. If you prefer individual transport simply rent a city bike and enjoy Hamburg’s splendour on two wheels!

Photo: www.mediaserver.hamburg.de / Christian Spahrbier

Photo: HCB
Your ticket to ride
In Hamburg you can travel around town on a conference ticket. With the HVV-KombiTicket for conferences, meetings and seminars, participants can use Hamburg’s entire local public transport network for just one third of the regular price and in a climate-friendly way.
Cool and curious – Buses with books
Did you know that there are around 130 book stops in the Hamburg Metropolitan Region? No, this is not a typo: we are talking about bookshelves in coaches. Watch out for a “Bücherbus” and spend your urban journey reading a book. Some of the regular public transport buses come with with a built-in bookshelf. Passengers are encouraged to help themselves and even take a book home if they like it. They can return the favour by making a donation from their own book collection next time round.

Connected all the way
Serving a wide range of global destinations at considerable frequency Hamburg airport welcomes 37,000 passengers per day. Located within city limits it offers a train connection of only 20 minutes to Hamburg’s downtown area. The journey by car is nearly as fast, even during rush hour.

Photo: HCB
Do you want to unpack faster? Contact us!

Nele Aumann
Focus: Healthcare, Medical & Life Sciences
nele.aumann@hamburg-convention.com
T +49 (0)40 / 30051-612

Nina Alswede
Focus: Renewable Energies, Smart City, Creative Industries, Media & IT
nina.alswede@hamburg-convention.com
T +49 (0)40 / 30051-656

Frank Pflugfelder
Focus: Logistics, Maritime Industries & Aviation
frank.pflugfelder@hamburg-convention.com
T +49 (0)40 / 30051-655
1) The organiser of the competition is the Hamburg Convention Bureau GmbH (HCB).
2) By participating in the competition, the participant accepts these Terms and Conditions.
3) At the time of entering the competition, participants have to be at least 18 years of age.
4) Participants of the competition need to be actively involved in the meetings industry.
5) Staff of the Hamburg Convention Bureau GmbH are not eligible to participate.
6) To participate in the competition, the participant must attach the #unpackHamburg sticker to his/her suitcase, take a picture of it and share it via Twitter using the #unpackHamburg hashtag.
7) The competition starts on 16 December 2016 and ends on 15 June 2017. The deadline for submitting entries shall be 14 June 2016 (23:59 h CET).
8) The winner will be chosen by lottery from among all entries received by the deadline.
9) The winner will be notified via twitter direct messaging (DM) on 15 June 2017. The participant therefore needs to follow the account Hamburg_CVB during the time of the competition
10) The prize includes a Rimowa Salsa Air Multiwheel Cabin Trolley.
11) The winner will not be entitled to redeem the prize in cash, or exchange the prize.
13) The data submitted by the winner as part of this competition are stored by the Hamburg Convention Bureau GmbH exclusively for the purpose of implementing this competition. Data will not be transmitted to third parties and will be deleted following termination of the competition.
12) In the case of winning, the participant agrees that his/her name and company name may be published on the www.unpackhamburg.com website.
13) Recourse to the courts is excluded.