Marketing Manager Conventions – Cluster
Focus: Logistics, Maritime Industries and Aviation
T +49 (0)40 / 30051-655
Maritime Cluster Northern Germany
The maritime industries account for approximately 12 percent of Germany’s gross domestic product and secure 400,000 jobs. Shipbuilding, the marine equipment industry, marine engineering, port management, shipping, marine research and offshore wind energy form an important economic cluster across various networks in Northern Germany. The Hamburg Metropolitan Region is home to Germany’s largest seaport; it is the maritime industry’s key location and 145 million tonnes of goods are handled here annually. Global players from the maritime industries have their European head offices in Hamburg, and the city’s long-established, strong links with Asia, most notably China, and the Baltic states make Hamburg an international meeting point for decision-makers. Being the host to the biennial SMM, the world’s leading maritime trade fair, Hamburg is also a prime destination for shipbuilding experts. Leading associations, universities and institutions from the cluster also maintain worldwide links and provide impetus for efficiency and competitiveness within the maritime industries.
The federal states of Hamburg, Bremen, Mecklenburg-Western Pomerania, Lower Saxony and Schleswig-Holstein promote cluster building across regional borders through the Maritime Cluster Northern Germany. Regular meetings of the Ministers for Economic Affairs, Ministers of Transport and the Ministers of Science from the north German states facilitate concerted action in the relevant policy areas. Thus, for instance, the “German Ports” umbrella brand has been designed to communicate a coherent public image of all German seaports. In addition, Germany’s coastal states are involved in implementing the Federal Government’s National Master Plan Maritime Technologies and also participate in organising the biennial National Maritime Conference.
The Maritime Cluster Northern Germany serves as a moderator at the interfaces of the maritime industries’ various sectors and related fields of technology, thereby promoting innovation and competitiveness. Individual specialist groups are dedicated to topics such as maritime information & communication, maritime economy offshore wind energy, law of the sea, personnel & qualifications, ship efficiency, and subsea communications. The cluster maintains three regional offices in Hamburg, Elsfleth and Kiel, as well as contact points in Bremen and Rostock.