Hamburg, 25 August 2017 – The number of conference and convention guests in Hamburg continues to grow. According to the most recent Conference and Convention Market Survey commissioned by the Hamburg Convention Bureau GmbH, the number of overnight stays attributable to meetings, incentives, conventions and events (MICE) increased from about 2.3 million in 2013 to approx. 3.0 million in 2016, with a potential monetary value added of more than 706.5 million euro.
Establishment of new conference hotel as a further milestone for Hamburg as a convention destination
Hamburg, 22 August 2017 – The recent decision to establish an international conference hotel in Hamburg’s HafenCity district represents a further important step on the road to becoming a competitive meetings and convention destination. Once completed in 2021, Hamburg will be able to offer a much broader range of options for hosting medium-sized conventions. The Hamburg Convention Bureau GmbH (HCB) believes that this will increase Hamburg’s position when it comes to competing with major international convention destinations.
Hamburg, 23 November 2016 – The Hamburg Convention Bureau GmbH (HCB) will be marketing Hamburg as a congress and conference destination at one of the world’s leading trade fairs. From 29 November to 1 December 2016, the HCB will be presenting Hamburg to event organisers from around the globe at the ibtm world 2016 in Barcelona, Spain. Under the umbrella of the Hamburg brand, the HCB and the CCH – Congress Center Hamburg will jointly invite trade visitors to explore both Hamburg’s diversity and professionalism for the first time at the regions counter of the German Convention Bureau.
The “Wissen schaf(f)t Kongresse” event at the Congress Center Hamburg: bringing more scientific congresses to Hamburg
Hamburg, 22 November 2016 – Scientific congresses contribute to Hamburg’s attractiveness: events such as the 6th European Congress of Virology not only add to value creation in Hamburg, but also bring experts to the city who will make contacts, initiate projects, get to know Hamburg’s academic landscape and exchange knowledge. To further enhance these sustainable effects, the Hamburg Convention Bureau GmbH (HCB) and the Hamburg Ministry for Science, Research and Equality (BWFG) have jointly created a platform aimed at encouraging local academics to actively engage in congress acquisition. Katharina Fegebank, Hamburg’s Second Mayor and Senator of Science, Research and Equality, will be the patroness of the event.
Hamburg, 17 October 2016 – The Hamburg Convention Bureau is to present Hamburg’s diversity as a meetings destination at IMEX America in Las Vegas from 18 to 20 October 2016. IMEX America, the American MICE trade fair, will also be the starting point for launching “Unpack Hamburg” – a cross-media campaign initiated by the HCB and aimed at systematically attracting international organisers’ interest in Hamburg as a conference and congress location.
Hamburg, 30 September 2016 – As of 1 October 2016, the Hamburg Marketing GmbH (HMG) holding and its subsidiaries will be managed by two directors: Dr Rolf Strittmatter will continue as the holding’s managing director and as managing director of the HWF Hamburg Business Development Corporation, and Michael Otremba will be the new managing director of both Hamburg Tourismus GmbH and Hamburg Convention Bureau GmbH.
Hamburg, 30 September 2016 – “Hamburg. Just as real as you” is the tagline of this year’s presentation of the Free and Hanseatic City of Hamburg at the Day of German Unity festival in Dresden. As part of the festival’s Ländermeile, Hamburg will be presenting a mix of culture, design and culinary specialities. The event, at which all of Germany’s federal states will be presenting themselves, is one of two live communication events the Hamburg Convention Bureau (HCB) is running under the umbrella of its “Hamburg on Tour” event series. “Hamburg on Tour” aims to present Hamburg’s diversity in a creative and charming way in selected countries and cities to strengthen Hamburg’s image in a focussed and sustainable manner.
Hamburg, 7 June 2016 – Hamburg is becoming ever more popular: event areas such as the Rathausmarkt square, the terraces in the HafenCity district, the open spaces in front of the Cruise Centers and of course the Reeperbahn are highly sought after venues. Each year, this brings substantial challenges to the City of Hamburg, as well as location managers and event organisers. Against this background, the Hamburg Convention Bureau GmbH (HCB) has developed the “Hamburg Event Pilot” – an innovative online tool designed to support all parties involved at both operational and administrative levels. This new tool has the potential to precisely stagger the city’s tight calendar of events and avoid conflicting schedules of large-scale events already in the planning stages. The new service tool will be available online as of 8 June 2016.
Hamburg continues its collaboration with IAPCO as exclusive European destination corporate partner for another year
Hamburg, 22 April 2016 – On wednesday at the IMEX trade fair, the Hamburg Convention Bureau GmbH (HCB) renewed its destination corporate partnership agreement with the International Association of Professional Congress Organisers (IAPCO). This strategically important partnership provides Hamburg as a meetings and conventions location with direct access to the relevant target group of professional congress organisers (PCOs). The aim of this partnership is to boost Hamburg’s international profile as a top location for conferences and congresses and to raise the number of international association congresses held in Hamburg.
Meetings, incentives, conventions and events: Hamburg presents itself on the international stage as a business travel destination
Hamburg, 07 April 2016 – Tourism is an industry with multiple facets, and Hamburg as a destination is typically associated with leisure tourism. Business tourism might be less obvious, and yet it is an important segment: meetings and conventions – which is only a part of business tourism as a whole in Hamburg – are accountable for one fifth of all overnight stays by tourists in Hamburg while generating a monetary value of nearly EUR 590 million. These figures show that meetings and conventions is a market with great potential. Taking place in April, the IMEX conference in Frankfurt will focus on precisely this market – and Hamburg is going to use this opportunity to present itself on the international stage as a destination for meetings, incentives, conventions and events.
Head of Corporate Communications
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