Hamburg, 15.1.2021 – An excellent success for Hamburg as a meeting location: 2022 will be the first time for Hamburg to host the Associations & Conference Forum (AC Forum), the Annual Meeting and General Assembly of Europe’s powerful networking platform for associations. Gathering a number of leading European congress organisers e.g. from science associations, medical congresses and major business association meetings, the event offers great potential for the host city. After all, the members of AC Forum organise more than 75 recurring congresses annually, with a total of 260 event days and over 320,000 participants.

Venues and event organisers across Hamburg are fast expanding their skill set to deliver high quality digital and hybrid events, hosting a range of European and national events over the past few months. The city’s events sector shows flexibility, adaptability and sheer ingenuity during this crisis making it possible to be confidence to plan and attend face to face meetings and events when it is once again possible.

The city of Hamburg has been named as “Germany’s strongest city brand”. Hamburg claimed the top spot in a number of categories: attractiveness, future development, city break destination, likeability, uniqueness and standard of living. Discover the city, its meeting and event facilities and innovative economic clusters at IBTM World Virtual, taking place 8 – 10 December.

When the ICANN69 conference was replaced with a virtual event, the Hamburg Convention Bureau team wanted to find a way of introducing attendees to some of the excitement and energy they would have experienced at the host destination. A combination of a city tour, pub quiz and live music straight from the clubs on St. Pauli did just that.

Event organisers and venues, which will held major business events over the next few months in Hamburg, shares why they chose to hold a live or hybrid event over an entirely virtual offering.

With hotels in Hamburg now open again for business, Hamburg Convention Bureau (HCB) is working with its hotel members to help them operate safely and successfully. HCB caught up with some of the city’s hotels to see how they’re welcoming visitors and discover the new post-Covid travel trends they’re now experiencing

Outdoor events up to 1,000 people; Indoor events up to 650 people. The restrictions around meetings and events in Hamburg have been relaxed.

Hamburg Convention Bureau, together with MICECLOUD Solutions, has launched a free tool that calculates the required room size in line with new Covid-19 regulations. Event planners and service providers now have a simple and free tool at their fingertips to discover the most suitable venues in Hamburg to enable a safe and socially distanced event.

Whether it’s kite surfing, picnicking in Europe’s biggest orchard or even mud-flat hiking, Hamburg’s Metropolitan Region is a hub for unusual and exciting outdoor incentive activities.

Hotels in Hamburg are now open for business. Florian Gerdes, marketing manager Conventions, at the Hamburg Convention Bureau, explains: “The teams across our city’s hotels have worked hard to ensure that they’re business ready – not just in terms of meeting German State health and safety requirements, but also ensuring that guest and staff wellbeing remains a top priority.