Happy tales from Hamburg: city launches business support initiatives in response to COVID-19
In these unprecedented times of crisis and chaos it’s important to share and draw strength from positive stories on how the industry has responded. Hamburg Convention Bureau has gathered together some of the best business-support initiatives launched in the city in response to the coronavirus crisis.
#wirstehenzusammen – we stand together
Hamburg Tourism Board, the Ministry of Economic Affairs, Transport and Innovation of Hamburg, DEHOGA Hamburg, the Hamburg Chamber of Commerce and the Hamburg Tourismusverband have launched the forum #wirstehenzusammen. Translated as ‘we stand together’ the forum for Hamburg’s tourism industry promotes exchange, support and solidarity. The forum gives tourism service providers a platform on which they can exchange ideas, advice and experience and support each other through collaboration. Topics discussed include,among others, how to deal with reductions in working hours and drastic cuts in business.
Beiersdorf supplying keyworkers
Nivea’s parent company Beiersdorf, based in the city, has produced 500 tons of disinfectant used to fight the coronavirus. Beiersdorf is working closely with clinics and hospitals, medical and nursing staff as well as police and fire departments to supply them with product.
A new online TV channel has launched with the aim of bringing the city’s community together. One Hamburg livestreams panels, live podcasts, news, interviews and concerts in what, itis hoped, will become a long-term digital offering for the city.
This initiative founded by food entrepreneurs throughout in Hamburg allows people to buy vouchers for local restaurants which can be redeemed once outlets re-open. This gives local businesses an immediate boost, helping them to cover their fixed costs.
Hamburg shop and restaurant owners offering a delivery service can also apply for a free listing on the official portal of the city of Hamburg which is then promoted to residents.
Florian Gerdes, Marketing Manager Conventions at Hamburg Convention Bureau, explains: “The impact of coronavirus has been felt across the world, hitting businesses and communities hard. In these challenging times, it’s particularly important to highlight the important work being done to support those in need. We’re proud to share these new initiatives which show the ingenuity and sheer collaborative power of Hamburg’s business community.”
The Hamburg Convention Bureau (HCB) is a division within Hamburg Tourismus GmbH. Already since 2009, the HCB has been responsible for profiling the destination as a globally recognised premium location for B2B events. As part of a municipal marketing organisation, we are also the interface between tourism and business development.
For further information contact:
Hamburg Convention Bureau UK
T: +44 207 736 4022
Head of Corporate Communications
T +49 (0)40 / 30051-653
M: +49 (0)173 / 900 65 86