Hamburg – a Center of the international media industry

Media Capital of Germany hosts two global events in one week

Photo: / Kai Uwe Gundlach

Hamburg was the centre of the international media industry in September as journalists, editors and publishers from around the world gathered in Germany’s second largest city for two major industry events.

INMA Media Innovation Week (International News Media Association) took place 23 – 27 September, and the Global Investigative Journalism Conference was held just a couple of days later (26-29 September). The two events, attracting nearly 2,000 delegates between them, took place in just one week in Hamburg, further cementing the city’s reputation as a media hub for the industry.

Photo: / Geheimtipp Hamburg

In addition to SPIEGEL, Gruner + Jahr, NDR, Warner Bros., thjnk, XING and Smaato, numerous global players such as Google, Snapchat and Facebook operate their German business from Hamburg. Not surprisingly then that many played a key role in the two events.

Media Innovation Week scoops up Hamburg media event

The International News Media Association’s Media Innovation Week held at Hamburg’s Empire Riverside Hotel brought together European news media executives to discuss best-practices. The European News Media Conference formed part of the week and included a keynote from Google’s News Product Partnerships Manager on the company’s efforts to drive subscriptions and consumer revenue for the news industry. Senior executives from Facebook, the Guardian News & Media, The Irish Times and Die Zeit were part of an expert panel of speakers across the two days.

Photos: International News Media Association

Held in a different city each year, the 2019 Media Innovation Week incorporated Hamburg’s own media conference Scoopcamp which took place on the Wednesday. The focus of Scoopcamp, organised by Hamburg’s media cluster, nextMedia.Hamburg, was on future media innovations.
Tom Corbett, Europe Division Manager at INMA, explains: “As the Media Capital of Germany, Hamburg was a natural choice for our Media Innovation Week. Combining it with the local Scoopcamp event for journalists was also a natural fit.”

Sell-out GIJC expands across Hamburg

The world’s largest international gathering of investigative reporters, The Global Investigative Journalism Conference took place 26 (the penultimate day of Media Innovation Week) – 29 September. Organised by Network Research eV in cooperation with co-hosts Global Investigative Journalism Network and the Interlink Academy for International Dialog and Journalism, the biennial event is widely credited with playing a key role in supporting the rapid global expansion of investigative reporting over the past decade. By focusing on skills and training, the event has helped to increase state-of-the-art investigative reporting, data journalism, and cross-border collaboration around the world. Held in Hamburg for the first time, GIJC19 hosted more than 250 panels, workshops, meetings, and special events across four centrally-located venues in the city – the headquarters of Der Spiegel, HafenCity University, design agency Designxport and MS Stubnitz – a former East German fishing vessel.

A quarter of the events across the four days focused on data journalism with 11 Pulitzer Prize winners among the speakers along with journalists and editors from the BBC, Reuters, NBC News, the New York Times, Buzzfeed and the Australian Broadcasting Corporation. There were 1723 attendees and, for the first time, demand for tickets was far higher than expected. As a result, the organisers Network Research had to find additional space near the main venues to accommodate additional attendees.

Jim Steele, an award-winning investigative journalist from Ghana, comments: “I just want to add my voice to what I’m sure is a chorus by now of those who thought GIJC19 was an incredible experience. I know the unexpectedly large turnout put some real pressure on your operation, but for those of us who didn’t have to deal with the influx our memories will be of what an inspiring, really uplifting experience it was to see and hear that many people from so many places come together for a common purpose. “I had so many spontaneous conversations with so many different journalists. One of the last was with an managing editor, a classy dedicated fellow who fights a lonely battle back in Ghana. When I asked him how he liked the conference and what it meant to him, he said: ‘Being here, I know that I am not alone.’”

Photo: / Timo Sommer and Lee Maas

Leading media metropolis

With 110,000 employees from more than 23,000 companies, Hamburg’s media and IT cluster is one of the key industries of the Hamburg Metropolitan Region.

Caroline Molitoris, Marketing Manager Conventions at Hamburg Convention Bureau, explains: “The media is a hugely important sector and investigative journalism plays an especially important role in exposing and communicating key issues. We were therefore delighted to welcome two major media events to Hamburg and worked closely with Hamburg’s media cluster to support them.

“Hamburg is home to major publishing houses such as Gruner + Jahr, SPIEGEL, Bauer and ZEIT as well as TV brands “Tagesschau” and “Tagesthemen”, Germany’s most important public news programmes. Google Germany has also been based in Hamburg for around ten years making it part of a strong media and digital sector that continues our tradition as a leading media metropolis.”

For more details about Hamburg’s media cluster click here.

Caroline Molitoris

Caroline Molitoris

Marketing Manager Conventions
Focus: Media & IT, Creative Industries, Renewable Energies & Smart City
T +49 (0)40 / 30051-615