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Hamburg and the Chinese city of Shanghai have been twinned since 1986, and Hamburg also maintains its own representative office in Shanghai – the Hamburg Liaison Office. Since 2004, both cities have also been closely linked via their port partnership programme. In that same year, the conference “Hamburg Summit: China meets Europe” was launched. Hosted by the Hamburg Chamber of Commerce, this biennial event has since become an important international platform for German-Chinese dialogue. Speaking of which: Hamburg actually offers an authentic Chinese venue for conventions and events: the Yu garden is a replica of the Huxinting Teahouse in Shanghai – a gift from Hamburg’s twin city.
Advisory services for public events
Our strategic goal is to strengthen Hamburg’s profile as an attractive and unique venue across various target groups and to promote Hamburg at an international level. Our aim is to link these events with the city’s strengths and its positive reputation, thereby creating impressions and images that attract the attention of international media. One example here is the Hamburg Cruise Days festival, which reflects the city’s image as a dynamic and growing cruise capital, attracts thousands of visitors, provides a framework for industry-related B2B events and creates broad media coverage.