Focussing on new objectives
We leave nothing to chance. As the HCB’s strategic control centre, we are aiming at long-term objectives and we are setting course for promising markets. To these ends, we are actively engaged in research, we commission studies and we initiate surveys. The success of our work can be measured in numbers: about a quarter of all overnight stays in Hamburg is attributable to convention visitors and business travellers – and these numbers keep rising.
We see ourselves as a non-partisan and neutral partner of the event industry. Hamburg-based service providers from all sectors support our work within the framework of our partner programme. Since the establishment of the HCB as a private-public partnership, we have been able to expand our collaborations to the mutual benefit of the HCB and its partners. Collaboration projects include joint presentations at trade fairs as well as diverse options for participating in client events in Germany and abroad.
Our areas of expertise
Networking and industry expertise
Our services for you
Kai DieterichHead of Strategy & Communications Department
T +49 (0)40 / 30051-613
The strategy & communications division is also responsible for liaising with HCB partners as well as market research and market monitoring. To harness synergies within the company, the strategy & communications division also supports the conventions and events divisions in certain areas. Kai has been a member of the core team since the HCB’s relaunch in 2009. Prior to that, he managed the strategic and operational marketing of the HCB conventions division. He acquired his in-depth expert knowledge e.g. during BA and MA degree courses completed in England.
Selina DörfflerMarketing Manager Strategy & Communications
T +49 (0)40 / 30051-657
With regard to the Hamburg Convention Bureau’s online and offline communication, Selina ensures that projects are implemented in a way that fully reflects the Hamburg brand. Following her training as a hotel manager, Selina completed a degree course in tourism management, with a focus on business travel and destination management.
Michel MolendaHead of Corporate Communications
T +49 (0)40 / 30051-653
M: +49 (0)173 / 900 65 86
Michel is an alumnus of the Hamburg University of Applied Sciences (HAW), where he studied media & information. After his graduation he completed a trainee programme at the HAW’s press department and became deputy press officer. He later moved internally to the Competence Center for Renewable Energies and Energy Efficiency (CC4E) at the HAW, where he was in charge of public relations work in the respective fields. As part of his role, Michel coordinated e.g. the media campaign for the Energy Campus Hamburg technology centre as well as the Energy Week. Michel also gained valuable experience in editorial teams of print and television, as well as press and PR work relating to events.