We are working for your success

The Hamburg Convention Bureau (HCB) is a division within Hamburg Tourismus GmbH. Already since 2009, the HCB has been responsible for profiling the destination as a globally recognised premium location for B2B events. As part of a municipal marketing organisation, we are also the interface between tourism and business development.

The Hamburg Convention Bureau and its competent staff will navigate you through Hamburg’s diverse MICE and event offerings. We are the partner at your side when it comes to planning congresses, conferences, events or incentives in Hamburg. We create connections, open doors and offer independent advice – fast, competent and free of charge.

Management Board

Michael Otremba

Michael Otremba

Managing Director (CEO)
Hamburg Tourism Board

Contact: Yvonne Lehmann
T: +49 40 / 300 51 – 100


Michael Otremba has been Managing Director of Hamburg Tourismus GmbH, to which the Hamburg Convention Bureau belongs, since May 2016.

Prior to working in city marketing, Michael Otremba, who was born in Stade (Lower Saxony), had worked since 2008 with Munich Airport, Germany’s second biggest airport. As vice president he was responsible for the advertising, media and marketing divisions and coordinated the airport’s brand-driven change process.

Michael Otremba holds a degree in Sports Economics and previously spent around ten years working in senior positions in the area of sports marketing – e.g. with sports rights marketing agency Sportfive in Hamburg as well as in Dortmund, where he worked with the Bundesliga club Borussia Dortmund.


When Hamburg was awarded the title of European Green Capital 2011, the city on the River Elbe committed itself to reconciling economic growth with environmental protection, to reducing harmful emissions and to promoting the careful use of resources. The HCB builds on this approach e.g. by providing industry-specific training programmes and by serving as a central point of contact for Green Meetings.

To learn more about the HCB’s activites in the field of sustainability, please refer to the HCB’s Sustainability Management Plan (available only in German). Moreover, the HCB is a member of “fairpflichtet”, a network that provides a sustainability code specifically designed for the German-speaking event industry. The “fairpflichtet” report on the HCB was published in April 2015.

In addition to issues relating to environmental protection, you can learn more about the HCB’s operating principles in the HCB Code of Conduct (available only in German). Corporate and social responsibility are wide-reaching issues, and the HCB responds to these e.g. by placing a focus on general equality and the prevention of corruption.

Careers with the Hamburg Convention Bureau

As the central marketing organisation of the Free and Hanseatic City of Hamburg, the HCB globally markets the Hamburg Metropolitan Region as a destination for conventions, meetings, incentives and events. We regularly award six-month internships to students who are interested in the meetings and event industry. In matters of staffing, the HCB is supported by Hamburg Marketing GmbH. You can find our current job vacancies on the HMG’s website.

PPP: a success model with a solid foundation and a clear vision

The HCB is designed as a public-private partnership (PPP): municipal partners and the private sector collaborate in order to fully harness the region’s potential as a meetings and events location. This also includes marketing Hamburg at a global scale. Together with partners from the Hamburg Metropolitan Region, the HCB presents itself on a regular basis at national and international trade fairs and industry events.

The HCB is wholly owned by Hamburg Marketing GmbH. The Hamburg Chamber of Commerce and Hamburg Airport support the work of the HCB as strategic partners. Further partners include renowned Hamburg-based MICE businesses, whose commitment and professional services are proof of the location’s high quality standards.

Strategic partners of the Hamburg Convention Bureau

Photo: www.mediaserver.hamburg.de / Christian O. Bruch