HCB – The Company

We operate at the interface of tourism and business development. We focus on marketing the Hamburg Metropolitan Region as a premium event location.


Our network of regional service providers, cluster initiatives and public authorities is at your disposal. We can establish relevant contacts and assist you e.g. in terms of location scouting and conference bidding.

Event marketing

We focus on image-enhancing events such as the Hamburg Cruise Days festival. Our objective is to strengthen Hamburg as a brand through superior orchestration and strong imagery.

Strategy & Communications

We are the point of contact for the HCB’s partner programme, market surveys and media enquiries, and we serve as an internal interface for all of our business units.

Our Partners

Joining forces for Hamburg –
the HCB and its partners.

Our events for Hamburg

Impressive imagery from Hamburg:
popular highlights in the area of event marketing. 

Business news from the Hamburg Metropolitan Region

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