A venue match made in Heaven …

auditorium acoustics experts meet at Hamburg’s acclaimed Elbphilharmonie
When the Institute of Acoustics in the UK selects a conference venue for their sound-savvy attendees they want to make a choice that’s truly “music” to the ears and brains of their delegates and industry leaders.

As they heard the buzz about the Elbphilharmonie in Hamburg growing they knew this venue could be a spectacular addition to the past locations of their Auditorium Acoustics Conference held before at renowned concert halls across England, Europe and Scandinavia.

In choosing the Elbphilharmonie in Hamburg, they knew they would be able to do knowledge sharing and networking in a space completely in sync with their interests and industry. They also hoped they could experience the unique elements of a live musical performance in the one of a kind space created by acoustic designer guru Yasuhisa Toyota and architects Herzog & Meuron.

To turn this meeting vision into a reality, organizers worked closely with the Hamburg Convention Bureau and the Elbphilharmonie team. This collaboration proved to be a truly fruitful one, with an immersive experience created through several elements.

First, to take learning to new levels all talks and presentations took place in the Rehearsal Hall for the 200+ participants surrounding them with acoustic design and architecture at its finest. (Note: this flexible seating and stage space can hold up to 550 people.)

Additionally, with networking being a critical part of getting the small but passionate global acoustics design community together, gatherings were held in the foyer outside the Rehearsal Hall. This dazzled guests with breathtaking views of the city, harbor and Elbe river. A luncheon event was also enjoyed at the Nordic cuisine inspired Störtebeker Beer and Dine restaurant right at the Elbphilharmonie.

However, the crescendo of the conference was having a “private audience” concert rehearsal in the Grand Hall – the heart of the Elbphiharmonie. Allowing the sounds and vibrations of American composer Charles Ives’ music to wash over the attendees proved to be just what organizers were looking for.

“The highlight of the event was attending a performance rehearsal in the Grand Hall,” said Raf Orlowski conference chair from Ramboll Acoustics. “This took a lot of organizing but all that effort paid off with everyone getting an exciting experience of the acoustics. It was also very inspiring to hold the lectures and poster presentations in the smaller sibling of the main concert hall. Truly memorable.”

In addition to wowing attendees at the Elbphilharmonie, everyone – again with the help of the Hamburg Convention Bureau – enjoyed the city as well. The historic, Heritage Site warehouse district of the Speicherstadt proved to be a great place to explore, and Miniatur Wunderland (the world’s largest model railroad exhibit) left people delighted and astonished with its authentic detail. A dinner at the former Main Custom’s Office also gave delegates a taste of what it was like in the days when tea, coffee, spices and tobacco entered Hamburg’s port from around the world to be inspected.

“I don’t know if this conference would have been the success it was without the help of the Hamburg Convention Bureau,” said Linda Canty who headed up planning for the Acoustics Institute. “They assisted us in truly leveraging all the city had to offer and making the most of a one of a kind venue in the Elbphilharmonie. People really enjoyed everything … with the icing on the cake being the music rehearsal. It was quite a 3 day event!”

To find out how you can kick the senses of sound, sight and taste into full gear for your attendees at the Elbphilharmonie and across Hamburg contact florian.gerdes@hamburg-convention.com.

In Cooperation with the German Convention Bureau e.V.

Photos: Hamburg Convention Bureau / Christian Spahrbier, Institute of Acoustics,
www.mediaserver.hamburg.de: Escape Filmproduktion (2), Cooper Copter GmbH, Geheimtipp Hamburg, Michael Zapf & Architekten Herzog & de Meuron, Jörg Modrow