The Hamburg Convention Bureau GmbH (HCB) is the central marketing organization and lobby group for Hamburg as a congress and event location.

The HCB markets Hamburg both nationally and internationally as a location for congresses, conventions, incentives and events, and is the first port of call for all customers planning events in the Hamburg metropolitan area.

The HCB's guiding principle is to make Hamburg a key meeting destination in Germany, Europe and throughout the world so that it becomes one of Europe's leading meeting destinations.

• We market Hamburg as a meeting location and raise awareness for the city both locally and abroad
• We are a professional "one-stop office," both for external customers planning events in Hamburg, and for the city's businesses that benefit from these events
• We promote all activities that are aimed at increasing the numbers of attractive business events in Hamburg and the metropolitan area to strengthen the city as a meeting location
• We strengthen Hamburg as a brand by procuring events for various Hamburg business clusters
• We conduct market surveys regularly for benchmarks and branch listings