Artists, fashion designers, musicians, media professionals and advertisers – they are all drawn to Hamburg. The diverse and lively cultural and subcultural scenes offer an exciting arena and the best opportunities for creative artists of all stripes.

Hamburg has long been known as Germany's media capital. And the best advertisement for Hamburg is still advertising from Hamburg. Well-reputed advertising and design agencies, film studios, media service providers, the digital economy and large publishers influence style and opinions throughout Germany.

Hamburg is increasingly becoming the city of fashion too. Academies and the University of Applied Sciences have laid the foundation for the must-buy fashion labels of tomorrow. In the Karoviertel and Schanzenviertel districts, young designers market their remarkable creations – with huge success. The young music scene also rocks. The "Karostar Musikhaus" in the district of St. Pauli provides the ideal working conditions for young companies and startups from the music sector: affordable rents, a base close to the action, shared infrastructure – and, more than anything, a stimulating environment peopled by like-minded firms.