Good business is possible all over the world. Better business, though, is only possible under the right conditions. From it’s the city’s attitude toward life to its infrastructure, from the value it places on leisure to its labor market – Hamburg has what it takes to attract people.

Most of Germany's top 500 companies have offices in Hamburg. And many famous brands have conquered the world from here. Hansaplast and Nivea, Montblanc, Airbus and Otto-Versand give some idea of the power that characterizes this business location and the entire region. With the rapid growth of the container harbor and the aviation industry, the booming IT economy and logistics, and the growth spurt of the life sciences, Hamburg consistently puts its performance and innovation record on display. Its people, too, clearly demonstrate the city's omnipresent zeal for culture with their design forges and publishing houses, theaters and concert halls. Media capital and creative stronghold - this is Hamburg. What managers from elsewhere in Europe, the US and the Far East also appreciate is the cosmopolitan economic environment typical of the Hanseatic cities and the city's appeal to well-qualified specialists.

The new private colleges are another welcome addition. Their learning methods and curricula have an international flavor the firmly guide their students into the world of international business. They include the Bucerius Law School, distance-learning universities, the Academy of Fashion and Design, and the Hamburg School of Business Administration – all of which strengthen Hamburg's international contacts and produce excellent young manager talents. Overfilled auditoria, overcrowding and disinterested students are unknowns at these private schools. Instead, your will encounter students with a thirst for knowledge who take pleasure in learning.

Foreign businesspeople and tourists feel at home in Hamburg. They find an urban environment here that puts the overriding emphasis on leisure and security. Everyone here enjoys jogging round the Alster at all hours, shopping in the city center and going out on nighttime excursions. Well-trained police personnel perform their security duties in such a personable and inconspicuous manner that no one feels restricted in their liberty. In Hamburg, managers and entrepreneurs find all the benefits of an outstanding infrastructure in personal, plant and property security and the technologies used to ensure it.